"When I was a student at the University of Iowa, my dad (Ian, who is COO and co-founder) messaged me one day while I was in class. In the spirit of full disclosure, it was a rather boring lecture, and so I responded instantly. After laughing about my lack of attention span for a while, the two of us began wondering just how many students broke their concentration whenever their phones buzzed with a notification. I looked around the class, and I noticed that this was an actual problem. Lock&Stock was born that day.